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What Needs to Be True?
No idea is too big if you deconstruct it. When solving for a larger-than-life innovation problem, it’s important to take a step back and ask, “What needs to be true for this to work?” There are so many...
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Food for Thought, February Edition
We love our collaborative culture here at The Garage Group; we’re constantly swapping interesting articles, events and other snippets from around the Internet that are relevant to our mission and...
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Our 7 Favorite Ideation Posts of All Time
What seems like it should be one of the easiest parts of the innovation process can actually be one of the hardest: coming up with consistently good ideas. Equal parts inspiration and hard work,...
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6 Tips for a Successful Idea Pitch
You might not have any grand visions of showing up on Shark Tank, but the truth is, we’re all salespeople. Whether you’re actually in the field selling SKUs to Walmart, trying to get a project funded...
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New Insights Behind 2015 Holiday Shopping Trends
The Christmas season represents a big portion of sales for many companies, and we were curious. When and why do specific brands make the wish lists of potential receivers or gift-givers? When and why...
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5 Quick Ways to Boost Creativity
Contrary to popular belief, great ideas don’t just strike suddenly; our brains are often making connections and associations behind the scenes for hours, days, or maybe even weeks before a truly...
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4 Big Food & Beverage Trends from Natural Products Expo West 2016
Every year, the Natural Products Expo West is one of our favorite sources for emerging food and product trends. We kept an eye on our social media feeds this weekend and were intrigued by the new...
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Lessons Learned from the Uber Rebranding Flop
To stay relevant in our rapidly-advancing world, brands need to keep two steps ahead of the competition. But, change for the sake of change can lead to trouble. Uber learned this the hard way at the...
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Mondelez CEO Talks about Innovating Fast and at Scale
One of the main pillars of our innovation philosophy is to move quickly from insight to action. It’s always better to get something out there and then iterate rather than take too much time to go to...
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5 Quick Ways to Boost Creativity
Contrary to popular belief, great ideas don’t just strike suddenly; our brains are often making connections and associations behind the scenes for hours, days, or maybe even weeks before a truly...
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TGG Highlights: Top Ten from 2015
As 2015 comes to a close, we’re thankful for all the tremendous growth we’ve had this year. Here are ten highlights we’re excited to share from 2015. We’re looking forward to continuing to build our...
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4 Reasons to Use Prediction Markets in Product Concept Screening
When it comes to product concept screening, most traditional research methods are pretty cut-and-dry: Get some standard metrics (purchase intent, purchase frequency, etc) from individual consumers in...
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4 Things Boaty McBoatface Can Teach Us about Relevant Consumer Feedback and...
There is no doubt that crowdsourcing can be a great way to garner PR and hype around a brand. According to eYeka, 84% of top brands used this tactic between 2004-2014, including CPG and Food & Bev...
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Second Annual #NewCoCincy Event: 5 Truths and Hacks for Bringing Startup...
On July 21st, the Cincinnati startup community came together for its second annual #NewCoCincy event, a showcase of purpose-focused businesses that are driving industry transformation and community...
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4 Ways to Build a More Transparent Food Brand
We’ve already written about how companies can fix major PR snafus by being more transparent. In the food & beverage and CPG world, consumers are demanding more simple and honest packaging and...
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5 Ways to Break Through to Bigger Ideas
Breaking through to bigger ideas can only happen when we examine problems with a fresh perspective. Too often, brands stay within the safe walls of their go-to ideas and processes, leaving valuable...
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