Clik here to view.
Four Lessons From The Failure Of Google+
In late July, Google announced changes for Google+, which many perceived as the onset of the “dismantling” of Google+. We’ve been reading up on the various perspectives about “failure” of the big...
View ArticleClik here to view.
Where Do Breakthrough Ideas Really Come From?
Every insight, ideation and innovation firm claims to have the silver bullet answer to “truly breakthrough ideas.” Frankly, we’ve claimed it, too. And, we’ve been reflecting, over the past handful of...
View ArticleClik here to view.
Iterating To Breakthrough Ideas Faster Via Real-time Input From Consumers
Most innovative companies believe that their consumers or customers need to be part of idea development. It’s a tacit rule to building great, disruptive ideas. Over the years, we’ve observed some pain...
View ArticleClik here to view.
5 Signs You Need a New Brand Architecture
At the heart of it, Brand Architecture is a strategic, clearly documented organization of the brand’s current and future portfolio of offerings with the intent of driving clear, simple choices for the...
View ArticleClik here to view.
The New Rules of Retail
Not surprisingly, convenience continues to be a determining factor in where and how consumers spend their money. In just a handful of years, we’ve gone from shopping in traditional brick-and-mortar...
View ArticleClik here to view.
Our 7 Favorite Ideation Posts of All Time
What seems like it should be one of the easiest parts of the innovation process can actually be one of the hardest: coming up with consistently good ideas. Equal parts inspiration and hard work,...
View ArticleClik here to view.
6 Tips for a Successful Idea Pitch
You might not have any grand visions of showing up on Shark Tank, but the truth is, we’re all salespeople. Whether you’re actually in the field selling SKUs to Walmart, trying to get a project funded...
View ArticleClik here to view.
Four Lessons From The Failure Of Google+
In late July, Google announced changes for Google+, which many perceived as the onset of the “dismantling” of Google+. We’ve been reading up on the various perspectives about “failure” of the big...
View ArticleClik here to view.
New Insights Behind 2015 Shopping Lists
The Christmas season represents a big portion of sales for many companies, and we were curious. When and why do specific brands make the wish lists of potential receivers or gift-givers? When and why...
View ArticleClik here to view.
5 Quick Ways to Boost Creativity
Contrary to popular belief, great ideas don’t just strike suddenly; our brains are often making connections and associations behind the scenes for hours, days, or maybe even weeks before a truly...
View ArticleClik here to view.
TGG Highlights: Top Ten from 2015
As 2015 comes to a close, we’re thankful for all the tremendous growth we’ve had this year. Here are ten highlights we’re excited to share from 2015. We’re looking forward to continuing to build our...
View ArticleClik here to view.
4 Reasons to Use Prediction Markets in Product Concept Screening
When it comes to product concept screening, most traditional research methods are pretty cut-and-dry: Get some standard metrics (purchase intent, purchase frequency, etc) from individual consumers in...
View ArticleClik here to view.
4 Faster Ways to Turn Insights Into Action
We’ve already written on the topic of insights becoming commodities. And, another wrinkle in the way that many teams work with insights is in an almost obsessive focus on “deployment.” In our...
View ArticleClik here to view.
3 Reasons Insights Leaders Should Care about Startups
Any insights industry survey these days includes questions about perceived volatility of our profession. A recent survey asked whether this change in direction for the insights industry is a...
View ArticleClik here to view.
How to Innovate Like a Startup 101: 4 Tips from the Experts
Any leader at a large corporate organization will probably tell you that innovation is a critical part of his or her company’s business philosophy. Yet, these companies are often criticized for...
View ArticleClik here to view.
Our 7 Favorite Ideation Posts of All Time
What seems like it should be one of the easiest parts of the innovation process can actually be one of the hardest: coming up with consistently good ideas. Equal parts inspiration and hard work,...
View ArticleClik here to view.
6 Tips for a Successful Idea Pitch
You might not have any grand visions of showing up on Shark Tank, but the truth is, we’re all salespeople. Whether you’re actually in the field selling SKUs to Walmart, trying to get a project funded...
View ArticleClik here to view.
New Insights Behind 2015 Holiday Shopping Trends
The Christmas season represents a big portion of sales for many companies, and we were curious. When and why do specific brands make the wish lists of potential receivers or gift-givers? When and why...
View ArticleClik here to view.
5 Quick Ways to Boost Creativity
Contrary to popular belief, great ideas don’t just strike suddenly; our brains are often making connections and associations behind the scenes for hours, days, or maybe even weeks before a truly...
View ArticleClik here to view.
From Kickstarter to Shark Tank: What Corporates Can Learn from Mensch on a Bench
In December of 2014, Neal Hoffman walked onto the infamously brutal Shark Tank stage and pitched an idea for investment that he had been working on for almost two years: Mensch on a Bench, the Jewish...
View Article