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From Kickstarter to Shark Tank: What Corporates Can Learn from Mensch on a Bench
In December of 2014, Neal Hoffman walked onto the infamously brutal Shark Tank stage and pitched an idea for investment that he had been working on for almost two years: Mensch on a Bench, the Jewish...
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What Needs to Be True?
No idea is too big if you deconstruct it. When solving for a larger-than-life innovation problem, it’s important to take a step back and ask, “What needs to be true for this to work?” There are so many...
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Food for Thought, February Edition
We love our collaborative culture here at The Garage Group; we’re constantly swapping interesting articles, events and other snippets from around the Internet that are relevant to our mission and...
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4 Big Food & Beverage Trends from Natural Products Expo West 2016
Every year, the Natural Products Expo West is one of our favorite sources for emerging food and product trends. We kept an eye on our social media feeds this weekend and were intrigued by the new...
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Lessons Learned from the Uber Rebranding Flop
To stay relevant in our rapidly-advancing world, brands need to keep two steps ahead of the competition. But, change for the sake of change can lead to trouble. Uber learned this the hard way at the...
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Mondelez CEO Talks about Innovating Fast and at Scale
One of the main pillars of our innovation philosophy is to move quickly from insight to action. It’s always better to get something out there and then iterate rather than take too much time to go to...
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4 Things Boaty McBoatface Can Teach Us about Relevant Consumer Feedback and...
There is no doubt that crowdsourcing can be a great way to garner PR and hype around a brand. According to eYeka, 84% of top brands used this tactic between 2004-2014, including CPG and Food & Bev...
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Second Annual #NewCoCincy Event: 5 Truths and Hacks for Bringing Startup...
On July 21st, the Cincinnati startup community came together for its second annual #NewCoCincy event, a showcase of purpose-focused businesses that are driving industry transformation and community...
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4 Ways to Build a More Transparent Food Brand
We’ve already written about how companies can fix major PR snafus by being more transparent. In the food & beverage and CPG world, consumers are demanding more simple and honest packaging and...
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5 Ways to Break Through to Bigger Ideas
Breaking through to bigger ideas can only happen when we examine problems with a fresh perspective. Too often, brands stay within the safe walls of their go-to ideas and processes, leaving valuable...
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