Clik here to view.
The Importance of Insight
If you want your idea, venture, product, service, project to be successful, it must be well positioned to solve a problem, seize an opportunity or create unexpected delight. Finding the problem to...
View ArticleClik here to view.
Market Research in the Mobile World 2013
We are excited to announce that The Garage Group is an Official Media Partner for the third North American edition of Market Research in the Mobile World (MRMW) taking place on July 16-18 in...
View ArticleClik here to view.
2013 Market Research in the Mobile World Big Ideas: Paul Johnson
Last week, we attended the 2013 Market Research in the Mobile World Conference in Minneapolis. We were excited to learn about mobile as an important vehicle to collect insight and learning, and to...
View ArticleClik here to view.
2013 Market Research in the Mobile World Big Ideas: Roddy Knowles
Last week, we attended the 2013 Market Research in the Mobile World Conference in Minneapolis. We were excited to learn about mobile as an important vehicle to collect insight and learning, and to...
View ArticleClik here to view.
5 Smart and Scrappy Ways to Discover Insights
Market Research is evolving. Big Data. Cognitive Science. Behavioral Economics. Anthropologic Ethnography. Democratized, do-it-yourself Google Surveys. It’s easy to get lost in all of the...
View ArticleClik here to view.
2013 Market Research in the Mobile World Big Ideas: Lisa Wilding-Brown
Last week, we attended the 2013 Market Research in the Mobile World Conference in Minneapolis. We were excited to learn about mobile as an important vehicle to collect insight and learning, and to...
View ArticleClik here to view.
The Garage Group Instigating at 2013 Cincinnati Innovation Summit
Come join us at The 2013 Cincinnati Innovation Summit on October 10, 2013 at METS Center in Northern Kentucky. The theme of this year’s event is Collaborating to Innovate for Sustainable Success. Last...
View ArticleClik here to view.
Introducing The Garage Flash Mob: 2 Weeks to a Pipeline of Ideas
With as little as 2 weeks prep and a minimal investment of $20K, The Garage Flash Mob is a faster, smarter approach to building big ideas. We’ll start by crystallizing the business challenge you’re up...
View ArticleClik here to view.
Analogs: The Secret Sauce Behind Great Ideas
There is a secret sauce behind most great ideas. It’s what enables that seemingly elusive spark, creative imagination or strategic mind that seems to find the next big idea and successfully...
View ArticleClik here to view.
Workshop on Customer Development for Startups: Principles & Practical Tools
Join us on Wednesday, December 4, 2013 from 8:00 AM to 12:00 PM (EST) for a Workshop on Customer Development for Startups: Principles & Practical Tools. CLICK HERE for more details & to...
View ArticleClik here to view.
News: Launching Into An Entrepreneurial Approach to Insights
The Garage Group has been focused for the past few years on bringing our clients entrepreneurial approaches to Ideation and building big ideas. Now, we’re announcing that we’re adding entrepreneurial...
View ArticleClik here to view.
Four Steps to Quickly Assess the Landscape for a New Opportunity
Understanding the potential of a new product category or targeting a new segment has long been seen as an arduous task. In many organizations, multiple individuals from multiple functions armed with...
View ArticleClik here to view.
An Entrepreneurial Approach to Understanding a Consumer Segment
Learning about a new segment of the population can be a daunting task. Many organizations rely on large scale market research surveys and advanced analytics to help them understand a group of...
View ArticleClik here to view.
Meet Our New Director of Research Innovation: Renee Murphy
We are thrilled to welcome Renee Murphy (@reneemmurphy) to our Garage Group Team! As Director of Research Innovation, Renee will be leading smart & scrappy research projects and driving our...
View ArticleClik here to view.
3 Entrepreneurial Approaches to Research: Native, Social, Right-sized
Entrepreneurs approach research in a smart & scrappy way. So, we’ve built research approaches that enable corporate teams to get meaningful learning in ways that are fast, practical and cost...
View ArticleClik here to view.
Constraints That Drive Innovation
We were recently connecting with an insights leader and were pleasantly surprised by her thinking. She explained that budgets are smaller now than ever before, and they have less people to do the...
View ArticleClik here to view.
Native Market Research That Discovers Insights
When do you do your best work? For most of us, it’s in situations where we’re comfortable, like hanging out at our favorite Starbucks. Situations where we’re familiar with the systems and processes....
View ArticleClik here to view.
ProductCamp Cincinnati 2014 Talk: Don’t be Uncle Rico
At ProductCamp Cincinnati 2014, Ann and Renee shared a hilarious video of bad sales pitches for what NOT to do along with a few principles, and a bunch of tips and tools you can use to learn from and...
View ArticleClik here to view.
Evolve Your Research Skills By Learning In New Spaces
We love reviewing the Greenbook Research Innovation Trends Report each time it comes out because it is an in-depth look at the Market Research industry. It’s one of the few research-on-research pieces...
View ArticleClik here to view.
Pursue Bold In 2015 To Grow And See The World Differently
If there’s one thing we’ve learned over the past few years, it’s that, when we pursue BOLD adventure, change or risk, the result isn’t always perfectly-planned success, but it is always learning and...
View Article