Join us on Wednesday, December 4, 2013 from 8:00 AM to 12:00 PM (EST) for a Workshop on Customer Development for Startups: Principles & Practical Tools. CLICK HERE for more details & to register.
Entrepreneurs know they should leverage customer input to build products & services and key marketing messages but often struggle with how to engage customers in the right ways and at the right phases of development. Stop guessing and inform your MVP (Minimum Viable Product) development efforts with a solid understanding of the needs you’re trying to solve. Move faster, through fewer iterations as a result. Solid customer understanding will also help you identify needs & context for needs for products & services across multiple segments as well as context for pricing decisions, feature development, influencers, etc.
“The Garage Group delivered the best presentation in the INKUBATOR… a compelling mix of real-world examples and great tips on customer development – whether you’re part of a start-up or a major established brand.”
– Steve Oldfield, Co-Founder, Touritz
In this 4 hour workshop on Customer Development for Startups, Ann Lauer and Jason Hauer from The Garage Group will share principles & practical tools for leveraging customer input. You will develop:
• A customer learning plan based on your current stage of development
• A map of key stakeholders and learning objectives for each
• A working discussion guide to enable you and members of your team to collect customer input
In addition, we’ll share practical tips for accessing & interviewing clients and customers and have time to practice interviewing/research skills.
For entrepreneurs and companies who have taken part of past Customer Development Sessions, this will be much more of deep dive on how to practically apply thoughts & ideas than we’ve shared in past sessions. CLICK HERE for more details & to register.
Ann and Jason did a phenomenal job of providing the teams in our program with practical ways in which to discover and gain insight from customers. Customer development is a critical piece of the puzzle that every entrepreneur must understand. Our teams raved about how much they learned from Ann and Jason.”
– Rodney D’Souza, Founding Director, The INKUBATOR